How Important is good Content?

Content really is the king of marketing and as a business professional, you shouldn't ignore the benefits of good content. If you're anything like us, you're passionate and committed to your marketing strategy. So taking the time out to create a good content strategy can really help boost your overall business performance.

Here's why you should start thinking about using a content marketing strategy...

Traditional Marketing

• Attention is held for a short time
• Some people see it as an interruption
• The value isn't always clear to the customer
• It can be expensive

Content Marketing

• You can educate customers through social media and blog posts
• Creates loyalty when sharing advice and knowledge
• Engage with customers and create relationships
• Provides valuable information that people WANT

Ask yourself the following questions

• Are you ranked highly enough for people to find you?
• Does your content answer questions?

• Are your marketing channels converting potential customers into real ones?
• Are you utilising the power of social media?

Good content creates VALUE for your business. Put yourself in your customer's shoes and write content with the end reader in mind. Google will reward you for using individual content so don't be afraid to demonstrate your knowledge and expertise throughout your websites content.

Content marketing creates social engagement and credibility, raises your online profile and ultimately impacts the number of customers walking through your doors or picking up the phone to call you. All it takes is time, so what are you waiting for?

Types of content marketing to consider

• Blog Posting
• Videos
• Emails
• Infographics
• Newsletters
• Press Releases
• Case Studies
• Website Content
• Testimonials
• Social Media